A selection of AI visual work and social media projects created for brands, designers and personal collaborations.
AI Visuals
Concepts, campaigns, fashion experiments and creative collaborations powered by AI
GIR BRAND | Editorial Product Visuals
A real object. An imagined world. The story exists somewhere in between.
Overview
This project was created for GIR BRAND, a designer label by Ulyana.
The goal was to present a real product — a pair of handcrafted glasses — on an AI-generated model, creating editorial-style visuals suitable for a product catalogue and social media.
Creative Process
The project started with the original product. After analysing the design, shape and character of the glasses, I created an AI model that complemented the brand's aesthetic. The real glasses were then integrated into the generated visuals, resulting in a series of catalogue-inspired editorial images that kept the product at the centre of the composition.
Scope of Work
Product Analysis | Creative Direction | AI Character Design | Product Integration | Editorial Image Generation
Outcome
- Created catalogue-style visuals featuring a real designer product.
- Integrated a physical accessory into AI-generated editorial imagery.
- Produced visual content suitable for social media and promotional materials.
DOMSUN | Music Release Teaser
An AI-generated teaser created for DOMSUN’s upcoming music release “Addicted to the Light”. The project focused on translating the emotional atmosphere of the song into a cinematic visual experience through AI-generated imagery and motion.
Creative Concept
The project began with the title itself.
Rather than illustrating the lyrics directly, I focused on the meanings behind the artist's name and the song.
DOMSUN became a combination of home and sun, while Addicted to the Light suggested an emotional attraction rather than literal light.
From there, I developed a visual language built around warm tones, natural light, architectural forms and surreal environments. Each scene was first generated as a still image, then animated and edited together into a cinematic teaser.
Scope of Work
Concept Development | Visual Storytelling | Creative Direction | Moodboarding | Prompt Design | AI Image Generation | AI Video Generation | Video Editing | Sound Synchronization
Outcome
- Created a cinematic AI teaser for an upcoming music release.
- Developed a visual narrative based on the artist's identity rather than literal interpretation.
- Combined AI imagery, motion and editing into a cohesive promotional piece.
The teaser wasn't built around the song.
It was built around the feeling the song leaves behind.
JACQUEMUS | Fashion Concept
This personal project explores how AI can support fashion storytelling through concept-driven visuals. Inspired by Jacquemus' distinctive aesthetic, I built a campaign around a real garment, using it as the starting point for a cinematic visual narrative.
Creative Process
I developed the entire creative concept from research to final edit. The process began with analysing Jacquemus' visual identity, followed by creating a character that matched the brand's aesthetic. The original dress became the foundation of the styling, while a series of AI-generated scenes were designed to extend the story beyond a single image. The final visuals were animated and edited into a short campaign film.
Production Process
The project combined different AI tools to transform an initial fashion idea into a cinematic visual story.
The workflow included:
• Concept development & visual research
• Character and styling creation
• AI-generated environment design
• Image refinement and animation
• Video editing and final storytelling
AI & Creative Tools
Midjourney — AI-generated visual concepts, moodboards and creative imagery
Nano Banana Pro — AI image transformation, realistic model integration and virtual fashion try-ons
Kling AI — AI video generation and animation of static visuals
CapCut — video editing, transitions, sound design and final post-production
Visual Direction
The visual direction was built around Jacquemus’ signature language: simplicity, natural landscapes, warm Mediterranean atmosphere and emotional storytelling. I focused on creating a balance between fashion and environment, where the garment becomes part of the landscape rather than just a product. The colour palette, composition and movement were designed to evoke a feeling of freedom, softness and connection with nature.
GIR BRAND | AI Product Visualization
This project was created to develop a conceptual fashion campaign for a unique designer accessory — a handbag shaped like a doll's head.
Project Overview
Instead of presenting the product through a traditional product shoot, I created an original visual narrative where the accessory became the centerpiece of a surreal fashion world.
The project combined AI-generated imagery, digital fashion design, animation, and video editing to transform a physical object into an immersive visual campaign.
Creative Process
I developed the creative concept and visual direction, designed an AI-generated fashion model, and created a custom digital look centered around the accessory. As part of the styling, I designed a conceptual dress made entirely of napkins, reinforcing the project's surreal aesthetic and emphasizing the artistic nature of the campaign.
The real handbag was integrated into the AI-generated visuals, creating the illusion of a fashion editorial featuring an existing designer piece in a completely digital environment.
The final visuals were then animated and edited into a short fashion Reel, extending the project beyond static imagery into a dynamic campaign.
Scope of Work
- Creative concept development
- Art direction
- AI fashion model creation
- Digital outfit design
- Conceptual fashion styling
- Integration of the real accessory into AI-generated scenes
- AI image generation
- AI animation
- Video editing and final Reel production
Tools
Midjourney | Nano Banana | Kling | Higgsfield | Bazaart | CapCut
Outcome
A complete AI-driven fashion campaign combining product visualization, digital fashion, animation, and cinematic storytelling. The project demonstrates how artificial intelligence can be used to create compelling visual campaigns—from concept development and creative direction to animated content ready for social media.
ZNWR | AI-Generated Model & Product Integration
A real ZNWR blazer transferred onto an AI-generated model to create a campaign-ready fashion visual.
Project Overview
This project focused on AI-based fashion visualization by transferring a real ZNWR quilted blazer onto an AI-generated model. The goal was to create editorial-style campaign images while preserving the garment’s original texture, silhouette, and proportions.
Creative Process
Using photographs of the original blazer, I created an AI-generated fashion model and digitally integrated the garment into the look. Particular attention was paid to maintaining the quilted texture, oversized proportions, fabric structure, and realistic interaction between the clothing and the model’s pose.
I also developed the visual styling, color palette, lighting direction, and final composition to achieve a contemporary fashion-editorial aesthetic. The final presentation combined campaign-style portraits with the original product image to clearly demonstrate the transformation from physical garment to AI fashion visualization.
Scope of Work
- AI fashion model creation
- Digital garment transfer
- Image refinement and compositing
- Fashion styling
- Color and lighting direction
- Editorial composition design
Outcome
A campaign-style AI fashion visualization that demonstrates how real garments can be presented on AI-generated models while preserving key product characteristics such as silhouette, texture, and overall premium appearance. The project highlights the potential of AI workflows for fashion marketing, lookbook creation, and product visualization.
NIWA CERAMICS | AI Product Morphing
Turning handcrafted ceramics into moving art.
About the Project
Created a series of short AI morphing videos for NIVA Ceramics to showcase their ceramic products in a more dynamic way.
The task was to transform static product images into smooth animations suitable for social media content.
Scope of Work
• AI morphing
• Video editing
• Product animation
• Social media content creation
From ideas to visuals. From concepts to experiences.
Creating AI-driven content for brands, products, and creative projects.