A selection of AI visual work and social media projects created for brands, designers and personal collaborations.
CREATIVE CONTENT & BRAND COMMUNICATION
Social media, visual identity, campaigns, copywriting, design and content production
MY POD SCENA | Instagram
MY pod sceną is a cultural bar located beneath the stage of the Polish Theatre in Poznań. The venue hosts concerts, DJ nights, stand-up shows, theatre events, film screenings and other cultural initiatives, bringing together music, art and local creative communities
My role
As the Social Media Manager & Creative Content Creator, I was responsible for the venue's visual communication across Instagram. From the first idea to the final publication, I created content that reflected the atmosphere of the space while keeping the communication consistent and recognizable.
Scope of Work
Strategy | Content Planning | Creative Direction | Copywriting | Visual Identity | Graphic Design | AI Design | Reels | Video Editing | Stories | Community Management | Event Promotion
Outcome
- 0 → 1.8K organic Instagram followers in one year (no paid ads)
- Up to 133K monthly views through organic content strategy
- Supported promotion of 10+ events and community activations
- Developed a consistent visual identity and strengthened online presence
- Created ongoing content formats including Reels, Stories, graphics and promotional materials
Instagram Visual Identity & Content Direction
Created a cohesive Instagram identity that translated the venue’s atmosphere into a visual language. Each content piece was developed to communicate the brand experience — from daily moments and events to the overall mood of the space.
The feed was structured around:
— brand atmosphere and venue experience
— event promotion and audience engagement
— consistent visual language across all touchpoints
— storytelling through photography, design and content composition
Short-Form Video Content
Produced short-form video content to bring the brand to life through movement, sound and atmosphere.
The videos focused on:
— highlighting events and special moments
— showcasing the venue’s mood and experience
— creating engaging formats adapted for Instagram consumption
— increasing brand visibility through organic content
5.900 views
6.900 views
4.100 views
10.700 views
PALANIK STUDIO | Instagram
Palanik Studio is a vocal education space offering individual singing lessons and choir training. The project focused on building an authentic and engaging social media presence that reflects both the studio's educational approach and creative atmosphere.
My role
I helped shape the studio's online presence by developing content ideas, planning communication and creating materials that reflected its educational and creative identity. My work covered both everyday social media management and content production around lessons, student performances and studio events.
Scope of Work
Content Planning | Copywriting | Reels & Stories Production | Behind-the-Scenes Content | Concert & Event Coverage | Community Management | Promotional Materials
Outcome
- Built a consistent Instagram presence
- Developed recurring content formats
- Strengthened community engagement
- Supported promotion of studio events
Content Ecosystem
The content was designed to balance education, promotion and community. By combining performances, behind-the-scenes moments, announcements and everyday studio life, the Instagram presence felt both informative and personal.
Social Media Strategy & Content Planning
Behind the day-to-day content, I also developed strategic materials that helped define the direction of the studio's online presence.
As part of the project, I created presentations that included:
• Instagram profile audit and recommendations
• Competitor analysis
• Content pillars and communication strategy
• Monthly content planning
• Story structure and Highlights optimization
• Visual references and moodboards
• Ideas for new content formats and audience engagement
MY NA MIEJSCU | Instagram
MY na miejscu was an independent café and creative community space in Poznań, founded by two Belarusian entrepreneurs. Designed to feel like a welcoming apartment rather than a traditional café, it became a place for breakfasts, cultural evenings, exhibitions, live music and community gatherings. My role was to build its online presence through storytelling, creative content and event-driven communication while helping shape the identity of the space.
My Role
As the Social Media Manager & Creative Content Creator, I was responsible for developing the café's communication strategy and translating its atmosphere into engaging content.
Beyond managing Instagram, I contributed to creative event concepts, product launches and audience engagement, helping turn everyday ideas into experiences people wanted to be part of.
Scope of Work
Strategy | Content Planning | Creative Direction | Copywriting | Reels Production | Video Editing | Instagram Stories | Graphic Design | Community Management | Event Concepts | Campaign Development | Product Launch Communication | Moodboards | Photoshoot Preparation
Outcome
- Grew the Instagram community organically from 1.5K to 3K followers in one year without paid advertising.
- Increased engagement through community-focused storytelling and original content formats.
- Developed a recognizable visual identity consistent across posts, Stories and Reels.
- Created campaigns supporting seasonal menus, cultural events and brand collaborations.
- Introduced original event concepts that strengthened community interaction and encouraged offline participation.
- Produced short-form video content that became one of the main communication formats for the brand.
Instagram Visual Identity & Content Direction
Created a warm, authentic visual identity reflecting the atmosphere of the café. Every piece of content was designed to feel personal and community-driven while maintaining a consistent aesthetic.
The content focused on:
— daily life inside the café
— seasonal campaigns and product launches
— cultural events and creative collaborations
— storytelling through Reels, photography and copywriting
Short-Form Video Content
Produced and edited Reels showcasing everyday moments, new menu items and community events.
The videos focused on:
— creating an emotional connection with the audience
— highlighting the atmosphere of the space
— increasing organic reach through engaging video formats
— supporting product launches and event promotion
14.400 views
7.680 views
5.900 views
Community Campaigns & Event Concepts
Morning coffee party
Designed and co-organized a themed Sunday morning event combining specialty coffee, DJ sets and community activities.
Community Activation
To encourage natural conversations between guests, I introduced a colour-coded cup system:
- "I'd rather keep to myself."
- "I'd love to meet new people."
- "Maybe I'm looking for love."
The event also featured Offline Tinder — printed matchmaking cards that visitors filled out, allowing people to connect in real life instead of through an app.
The concept transformed a regular café visit into an interactive social experience and generated strong engagement both online and during the event.
Medovik Introduction
6.700 views
6.500 views
To introduce Medovik as a new menu item, I developed a content campaign focused on storytelling rather than simple product promotion. I created and edited Reels highlighting the dessert through atmosphere, close-up visuals and lifestyle-oriented content, helping position it as part of the café experience.
Breakfast Launch Campaign
When the café introduced breakfast as a new part of its menu, I developed the creative communication around the launch. My role covered the entire content preparation process — from planning the visual direction to producing content for Instagram.
I created moodboards for the photoshoot, developed content ideas, planned the communication strategy and produced Reels and Stories that introduced the new breakfast experience while maintaining the brand's warm and welcoming identity.
The campaign helped establish breakfast as a new reason to visit the café and created consistent communication around the launch.
Weekly Community Format
One of the recurring concepts I helped develop was a weekly Thursday evening designed to make the café feel like home.
The idea combined comfort food, nostalgic dishes, PlayStation, music selected by the owners and a relaxed atmosphere that encouraged guests to slow down and spend time together.
Through content planning and social media communication, the event became a recognizable weekly format that strengthened the café's identity as a creative community space rather than just another coffee shop.
Final Reflection
This project taught me that social media can be much more than content creation. It can become a tool for building real communities, launching ideas and creating experiences people genuinely want to be part of.
Working on MY na miejscu strengthened my skills not only as a content creator, but also as a creative strategist who enjoys turning concepts into meaningful experiences.
KULT SLOW | Instagram
Kult Słów is an online Polish language school that helps international students and foreigners learn Polish in an accessible and engaging way. The project's communication focused on making educational content clear, visually appealing and easy to understand while maintaining a friendly and approachable brand identity.
My Role
As a Social Media Content Creator, I was responsible for creating educational and promotional content for Instagram. I developed visual posts, Stories and short-form videos that translated language-learning topics into engaging social media content while maintaining a consistent visual style.
Scope of Work
Content Planning | Educational Content | Copywriting | Instagram Design | Carousel Posts | Stories | Reels | Community Communication | Brand Visual Consistency
Outcome
- Created a consistent and recognizable educational Instagram presence.
- Transformed complex language-learning topics into accessible and engaging content.
- Increased content variety through posts, Stories and short-form videos.
- Helped strengthen the brand's communication with its online audience.
Educational Content & Visual Communication
Designed educational posts that combined clear information with simple visual communication. Each publication was created to make learning Polish more approachable while keeping the content engaging for social media audiences.
The content included:
— grammar explanations
— vocabulary tips
— student information
— course promotion
— educational carousels
— visual storytelling adapted for Instagram
Thanks for taking the time to explore my work.
I hope these projects gave you a glimpse into how I think, create and solve creative challenges. Open to freelance projects, creative collaborations and full-time roles.